Easter is a festival of sweets. It is needless to say that it is one of the best chances for supermarkets to make profits and attract new customers. So, has this Easter been sweet to the Supermarkets this year? We shall be exploring this question in this article.
How Does Easter Make any difference in the Supermarket business?
People flock to the supermarkets to purchase sweets, cakes, eggs, etc both for themselves and to gift them to others during the Easter and the Christmas seasons. These seasons, in fact, show peak customer turnout and sales in the supermarkets. This is how Easter changes the supermarket scenario every year.
How has it been this year?
As expected, the Grocery sector has seen a surge this year and Easter has contributed to an increasing of over £2.5bn (which means the shoppers have spent this amount on Easter celebrations in the UK).
Kantar reports that Hungry Brits has sold more than £ 335 million worth of Easter Eggs and chocolates in the past 12 weeks. Most of the UK supermarkets have seen a rise in their sales, Sainsbury’s saw a decline by 1.2 percent.
This disappointing results for Sainsbury’s come as a result of the blocking of the firm’s merger with Asda, which sunk the company’s shares to the lowest level since 2003.
Though seeing a drop, Sainsbury’s reclaimed its position as the UK’s second biggest supermarket shares even after being knocked off by Walmart-owned Asda for a while.
The launch of mobile-only payment store in Central London by Sainsbury has contributed to this improvement.
Aldi, a fast-growing discount chain, was again the fastest growing supermarket in these 12 weeks and has attracted over 823,000 additional customers and a rise of about 11.6%, in sync with its opening new stores and to its sales of cross buns. The best Christmas season, along with this ground-breaking Easter has made Aldi is now becoming the supermarket for seasonal events. It is noteworthy that Aldi now occupies about 7.9 percent in the UK grocery share market.
Aldi’s rival Lidl has now reached a new market share, increasing by 5.7 percent in the market, thanks to its fresh food like dairy, fruits, vegetables and so on.
What Next?
This sales trends will likely continue in the future, and till then, under the existing conditions, the positions of the supermarkets will likely continue.
Blocking of the merger of Sainsbury’s with Asda has come as a blessing in disguise to Tesco. Tesco has maintained its top position in the supermarket and as of now, it is quite secure. About one-third of the British households have visited Tesco in the last three months, which is more than 5 million more than the company’s rivals.
Global warming has also contributed to the yearly growth of 2 percent because of sales of ice cream and hay fever remedies.
So, this was all that you need to know about the impact of Easter on supermarkets. All the Best!!
