Marketing trends show that videos and animations are the driving tool to increase engagement for your online content. Animation is a powerful tool that can be used to increase the awareness of your brand in the audience. It has proven effective in making the viewers take action and increasing the conversion rate on websites of businesses.
All marketing experts recommend including videos in your marketing strategy, and animation is leading in this category. If you want to incorporate animation to boost the conversion rates on your websites, get in touch with animation studios in London.
But if you’re still not convinced, go through the following reasons why you need to use animation for your business.
1. Effective communication
When you use animation to introduce a character that represents your idea or story, people find it easy to connect with it. As this character unfolds, your audience will feel a growing connection with it. It’s easier to identify with a character that has a story behind it.
The biggest advantage of animation is that you can create a character who has emotions and a backstory. The more relatable your character is, the more your audience will empathize with it. Then, it would be easier for you to send across your message or idea.
Complex ideas or advanced products are difficult to explain in text alone. Pictures are also limited to an extent. That’s why animation is an excellent tool to take on serious subjects or technical topics.
2. Improve conversion rates
The primary purpose of marketing is to increase conversion rates for businesses. As many as 64% of visitors on websites become inclined towards buying something from an online store after they have watched a video. Moreover, websites that have videos retain visitors for at least 2 minutes longer than the websites with no video content.
Animation helps businesses improve their conversation rates by making the message more engaging.
3. Employee engagement
People are more likely to remember something when they have seen a visual representation of it. It’s easy to forget something that you’ve read, but videos and animations can stay with you for a long time. This retention power of animation can be used to communicate new ideas or regulations with your employees.
Animation is also a great training tool. When you hire new employees, they’ll pick up on their training much more quickly if you use animation in their sessions. It’s easier for people to get involved in an activity that uses animation.
4. Tell your brand’s story
65% of marketing pioneers believe that visual content such as videos, infographics, illustrations, and photos, play a central role in telling the story of a brand. You may have noticed that all big corporations use these tools to publish content on their websites and social media platforms to keep their audience engaged regularly.
Animation is the ultimate mix of all these visual tools. Therefore, it’s the perfect medium to tell your story and lay the foundation of your brand in your audience’s mind.
5. Promote social engagement
As many as 90% of video viewers of cellphones share the videos that they watch with others, especially if you post them on social media. With animation, you can create engaging content that can encourage your viewers to share it.
Animation is also a leading tool used for social change and awareness. By designing campaigns that target your desired demographic, you can promote social engagement with your animated content online.
6. SEO boost
Search engine sites direct their users to websites that use animation videos. Having animation on your website shows that it is enriched with quality content that the viewers want to see. Internet users are searching for more and more visual content, so if you incorporate animation on your online platforms, the search engine will likely list your website higher in searches.
7. It’s entertaining
Let’s face it; you are more likely to enjoy watching a fun video than reading a long text with dry information. Animation offers you the opportunity to add fun to your message. Maybe even channel your inner comedian? It’s possible to do a lot more with an animation video than it is with live-action ones.
Just like animated movies and cartoons grab the attention of children more easily, the same tool can also be used for a successful marketing strategy. Consumers pay a lot more attention to brands that have a creative touch to them and do not limit themselves to conventional advertisements.
8. Make a lasting impression
Successful marketing is all about creating an impression that lasts. Animations make a much more lasting impression compared to traditional videos and content. By using animation, you can convey your message and the core values that your brand stands for in a much more engaging way.
Consumers find it much easier to remember a brand after they’ve watched an engaging video about it. The audience absorbs your content naturally when you use the medium of animation.
9. Originality and creativity
Animation opens doors to endless opportunities when it comes to promoting your business. You’re no longer limited by the tools that can only portray what’s real and physically present. With animation, you can even create your own world.
Today the audience is so worn out by repeated content that they get instantly engaged when something fresh is presented to them. Originality has always been cool, and animation offers you the tools to channel your inner creativity.
10. Easily update your content
Unlike traditional video content, it’s a lot easier to make changes to your final animation. Today’s audience demands new content every day, and it can be very difficult to make videos from scratch so frequently. However, animation can be tweaked and updated quickly and at a low cost.
Animation allows you to keep your content fresh and updated according to the audience’s taste.
Animation can take your business to new heights. To update your marketing strategy, connect with the best graphic design agency London for creative animations.