It won’t be wrong to refer to the 21st century as the digital era as people are spending their maximum amount of time on the digital devices. It is not that they are using the devices only for fun and entertainment like for playing games or watching movies but almost all the service sectors are hit by digitisation. Nowadays computers have become an essential part of all the public and private sector offices. Internet connectivity is equally important for accomplishing work on computers. Not only the common man but various sectors in the market too have become heavily dependent on digital services including the internet.
Some companies have emerged who are rendering their services on the online platform only. All online retail stores can be stated as examples. It has become very easy for people to buy and sell their commodity online without any hassle. They don’t even need to go out in the market to look for the items they want to buy as they can easily search for their requirement from the mobile apps of these online retail stores, add to the cart and buy. One of the biggest giants in online retail services is Amazon. It has billions of users spending billions of minutes all around the globe in a day.
Amazon has got a strong hold on the market with it’s market shares increasing day by day. It has become one if the ever-increasing brand which won’t be looking back no time soon. Although there are many competitors to take down Amazon yet they don’t have many resources at dispense to achieve this. In particular, they are not having a large group of loyal users to help them in that case. The other retail giants are nowhere near Amazon which is having billions of active users. But with Facebook throwing itself into the online retail sector, things have become very interesting. Also, it has been recently announced that shopping features will be available on WhatsApp and Instagram too.
Whether it’s Facebook, Instagram or Whatsapp, all are the social networking sites with each having billions of active users. Their stepping into the retail sector may affect the business of Amazon as they are the only online platforms having users near about the same as that of Amazon. One more important thing is that Facebook users all around the globe spend billions of hours in comparison to billions of minutes of Amazon customers. It is very clear that people are spending more time on social networking sites in comparison to others. So their emergence in the retail sectors can make a huge impact.
With people spending the maximum amount of time on these social media sites, it will become an easy task for them to buy products on the page they are surfing as they don’t need to open a new tab or a page to look for the products.
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